Stefano Tromba

  1. The Digital Language Divide

    The Digital Language Divide
    The internet, much like space, is infinite. This opens people up to a limitless way to communicate and thus, language plays an important role in how information is displayed and translated. The first language used on the internet was almost certainly English. By the mid-1990s it was estimated that English made up nearly 80% of online content. However dominating...
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  2. How Can HR Ensure All Employees Have the Right Level of Business English Skills?

    How Can HR Ensure All Employees Have the Right Level of Business English Skills?
    Developing and implementing a language assessment strategy is an effective way for HR to measure the language ability of new appointments and existing staff. When assessing the business English skills for new employees, the first thing to consider is how much English language they need to know in order to carry out their roles effectively. This will allow you to...
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  3. Press 1 for English, Press 2 for Your Language

    Press 1 for English, Press 2 for Your Language
    In its recent survey on global consumer preferences on the web, "Can't Read, Won't Buy," Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the company's website - or by...
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  4. Are We Really Monolingual?

    Are We Really Monolingual?
    Americans are often told that in today’s globalized world, we are at a competitive disadvantage because of our lazy monolingualism. “For too long, Americans have relied on other countries to speak our language,” Secretary of Education Arne Duncan said at the Foreign Language Summit in 2010. “But we won’t be able to do that in the increasingly complex and interconnected...
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  5. Matchmaker, Matchmaker, Find Me a Job

    Matchmaker, Matchmaker, Find Me a Job
    It’s no coincidence that Sanjeev Agrawal, the co-founder and chief executive of Collegefeed, compares finding a job with dating. Finding The One (or at least The One That’s Good Enough) in both jobs and love is difficult under the best of circumstances, and it’s even harder if you don’t know where or how to start your search. Collegefeed, a one-year-old...
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  6. Ethnic Marketing? Turning Obstacles into Opportunities

    Ethnic Marketing? Turning Obstacles into Opportunities
    In the past, appealing to minorities was not a major concern to marketers in most industries.  Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty.  As a result of many economic and social factors, people are beginning to...
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  7. Retail Clients

    Language testing is critical in the commercial and retail industry. It’s an industry where customers not only buy your product(s) but they also buy an experience. That’s why companies (large, small and Fortune 500) rely on LTI to deliver their testing programs to effectively communicate with them. We work closely with your Human Resources department to find you the candidate(s) with the...
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  8. Hospitality Clients

    LTI works with the biggest names in hospitality to ensure the "guest experience" is taken to an entirely new level. We provide effective and reliable language proficiency tests to ensure hotel staff (at all levels) can effectively and properly communicate with your guests and clientele. Our clients include:By providing Language Certification for companies such as, Waldorf Astoria, Hilton, Sheraton, Ritz-Carlton, Marriot and Wyndham, it's no wonder LTI is...
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  9. Government Clients

    Since 1998, LTI has delivered language proficiency tests to State and Federal government agencies which have proved to be the most effective, reliable and defensible way to assess the abilities of linguists called on to serve the government. We work with a wide range of government agencies, including the Department of Defense, Homeland Security, the New York City Department of Education, NASA and many...
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  10. Being Bilingual Can Open More Doors for Job-Seekers

    Being Bilingual Can Open More Doors for Job-Seekers
    A recent report from the Bureau of Labor and Statistics expects the employment of US translators and interpreters to increase 22 percent between 2008 and 2018. As domestic jobs begin to outsource and branch internationally due to the affects of globalization, employers are seeking the means to break the language barrier. “When you turn on the television, they’re talking...
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