Articles

  1. The Language Trend in Future Global Markets

    The Language Trend in Future Global Markets
    Research by the Modern Language Association indicates that the number of American students who learned a language other than English decreased by about 100,000 between 2009 and 2013. So what does this mean exactly? For starters, it means the demand for multilingual employees is rising. This trend has made the need for language testing across many markets all the more prevalent...
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  2. IIE RELEASES OPEN DOORS 2015 DATA

    IIE RELEASES OPEN DOORS 2015 DATA
    The number of international students at U.S. colleges and universities had the highest rate of growth in 35 years—10%, to a record high of 974,926 students in the 2014–15 academic year, according to the 2015 Open Doors Report on International Educational Exchange, released last month. Enrollments in intensive English programs grew even faster—13.3% (from 43,456 students to 49,233). The...
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  3. How Social Media Affects Your Chances at Getting Hired

    How Social Media Affects Your Chances at Getting Hired
    There's so much to consider when hiring a potential candidate at any company. Reviewing resumes and checking references have always been the norm but when and where does social media come into play? There are some fine lines that both HR professionals and candidates alike need to be mindful of when it comes to social media posts and the conclusions that can be...
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  4. Oral Proficiency Levels in the Workplace

    Oral Proficiency Levels in the Workplace
    The American Council on the Teaching of Foreign Languages (ACTFL) developed a scale to demonstrate the main language functions that a learner can perform with full control at each of the major levels. The chart shows the connection of the levels of the ACTFL Proficiency Guidelines with the rating system used by the federal government, agencies, and armed services. Important messages reinforced by this chart includes: ...
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  5. Brain Processes Sign Language Similar to Spoken Language

    Brain Processes Sign Language Similar to Spoken Language
    American Sign Language, or even simple gestures are processed by deaf people in the part of the brain that is used for spoken language, according to a recent international research study headed up by a neuroscientist from Dalhousie University in Halifax, Nova Scotia, Canada. Using functional magnetic resonance imaging (fMRI), Aaron Newman, Associate Professor with the university’s Department of Psychology and...
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  6. HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'

    HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'
    During the holiday season many retailers, both at the store-level and online, find that communicating with customers in their native language to be a challenge. Selecting which languages communicate in for both employees and website retailers, should reflect your product’s market opportunities and long-term goals. Using backend technologies like geolocation or tracking of billing addresses help identify the origin of...
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