{"id":324,"date":"2016-03-03T15:06:42","date_gmt":"2016-03-03T15:06:42","guid":{"rendered":"https:\/\/www.languagetesting.com\/blog\/?p=324"},"modified":"2023-09-28T12:53:29","modified_gmt":"2023-09-28T12:53:29","slug":"the-language-trend-in-future-global-markets","status":"publish","type":"post","link":"https:\/\/www.languagetesting.com\/blog\/the-language-trend-in-future-global-markets\/","title":{"rendered":"The Language Trend in Future Global Markets"},"content":{"rendered":"<div class=\"post-entry\">\n<div class=\"post-content\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-325 alignleft\" src=\"https:\/\/www.languagetesting.com\/blog\/wp-content\/uploads\/2018\/06\/global-lang-300x213.png\" alt=\"\" width=\"300\" height=\"213\" srcset=\"https:\/\/www.languagetesting.com\/blog\/wp-content\/uploads\/2018\/06\/global-lang-300x213.png 300w, https:\/\/www.languagetesting.com\/blog\/wp-content\/uploads\/2018\/06\/global-lang.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Research\u00a0by the Modern Language Association\u00a0indicates that the number of American students who learned a language other than English decreased by about 100,000 between 2009 and 2013. So what does this mean exactly? For starters, it means the demand for multilingual employees is rising.<\/p>\n<p>This trend has made the need for language testing across many markets all the more prevalent and in some cases required. For instance, PayPal, the leader in online payments, uses\u00a0<a href=\"https:\/\/languagetesting.com\/\">Language Testing International<\/a>\u00a0(LTI) to test the language skills of its prospective employees who are required to speak various languages.<br \/>\n<!--more--><br \/>\n\u201cLTI helps us accomplish ensuring our applicants and new hires have the correct level of language fluency that\u2019s needed to perform the role,\u201d states Jana Eichorn, PayPal&#8217;s Talent Acquisition Manager.<\/p>\n<p>PayPal, like many companies know the importance of arming themselves with bilingual\u00a0and multilingual\u00a0employees\u00a0to effectively interact and communicate with their clients and partners all over the world.<\/p>\n<p><strong>Which languages will dominate the future global growth markets?<\/strong><\/p>\n<p>A\u00a0recent U.K.-focused report, by the British Council, identified more than 20 growth markets and their main languages \u2014 Brazil, Russia, India, China \u2014\u00a0Each are viewed as the world&#8217;s biggest emerging economies. &#8220;Spanish and Arabic score particularly highly on this indicator,&#8221; the British Council\u00a0<a href=\"http:\/\/www.britishcouncil.org\/sites\/britishcouncil.uk2\/files\/languages-for-the-future-report.pdf\" target=\"_blank\" rel=\"noopener\">report<\/a>\u00a0concluded for the U.K. However, when taking into account demographic trends until 2050 as highlighted by the\u00a0<a href=\"http:\/\/esa.un.org\/unpd\/wpp\/\" target=\"_blank\" rel=\"noopener\">United Nations<\/a>, the results are quite different.<\/p>\n<p>Hindi, Bengali, Urdu and Indonesian will dominate much of the business world by 2050, followed by Spanish, Portuguese, Arabic and\u00a0Russian. So for companies looking to expand globally,\u00a0these are the languages employees will need to effectively communicate in and likely need to be tested for.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Research\u00a0by the Modern Language Association\u00a0indicates that the number of American students who learned a language other than English decreased by about 100,000 between 2009 and 2013. So what does this mean exactly? For starters, it means the demand for multilingual employees is rising. This trend has made the need for language testing across many markets [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[90,91,7],"class_list":["post-324","post","type-post","status-publish","format-standard","hentry","category-commercial","category-government","tag-foreign-language","tag-global-market-language-learning","tag-language-testing"],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":3,"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"predecessor-version":[{"id":2685,"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/posts\/324\/revisions\/2685"}],"wp:attachment":[{"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.languagetesting.com\/blog\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}