In today\u2019s interconnected global economy, communicating effectively across diverse markets is paramount. Language-related issues can easily attract attention on social platforms, potentially showing an apparent lack of professionalism for your company. Negative feedback publicly shared by employees, customers, or clients about an unsatisfactory experience with your business can quickly spiral into a nightmare impacting your brand\u2019s perception and overall image.<\/p>\n
Contact Us Today to Bring Language Proficiency Testing to Your Organization<\/strong><\/a><\/p>\n <\/p>\n Clear and effective communication<\/a> across all media platforms is not only crucial for legal and compliance reasons, but it is also vital to avoid failing to meet the standards customers have set to see your brand as trustworthy. \u201cFor companies entering a bilingual market, the language they choose to approach customers in will play a central role in how they are perceived. Marketers need to strongly consider language when they are positioning a product,\u201d (Ordorica).<\/p>\n Moreover, this is a matter of avoiding losing competitive advantage. \u201cHaving foreign language skills is no longer just a benefit for job communication and safety, it\u2019s becoming a necessity to do business,\u201d (Hegeman).<\/p>\n Foreign language proficiency is not just a bonus, failure to address the linguistic limitations of your customers can hinder competitiveness<\/a> not only domestically but also on the international level where comparisons with well-established and more linguistically adept corporations can prove merciless. Furthermore, amplifying the possible negative perceptions is that the business can be portrayed as not such an ideal place to work for people of diverse cultural and linguistic backgrounds.<\/p>\n In the current digital age, neglecting language barriers risks undermining your company\u2019s reputation. An untreated issue of inaccurate communication may question the credibility of the company and its capacity to deliver high-quality products or services. Additionally, \u201cOnline consumers will avoid unfamiliar or un-translated purchases for fear of making a poorly informed decision,\u201d (Sehl).<\/p>\n As a business leader, you can convey the right messaging to target audiences to mitigate these risks and prevent your customers from feeling neglected because they are being misunderstood. Investing in assessing the language proficiency skills of your bilingual employees is essential as a preventive measure.<\/p>\n Contact Language Testing International\u00ae (LTI) today<\/a>, the exclusive licensee of ACTFL with over three decades and across 40 countries. LTI delivers comprehensive, reliable, and valid ACTFL certifications in over 120 languages. ACTFL’s secure, remotely proctored assessments provide convenience without compromising accuracy. By certifying your workforce\u2019s linguistic proficiency through ACTFL and LTI, you demonstrate a commitment to effective communication and safeguard your business\u2019s image in an increasingly multilingual and multicultural economy.<\/p>\n Sources<\/u><\/strong><\/p>\n American Council on the Teaching of Foreign Languages (ACTFL) and the Lead with Languages Campaign commissioned Ipsos Public Affairs, with the support of Pearson LLC and Language Testing International. <\/em>(2019). \u201cMaking Languages Our Business: Addressing Foreign Language Demand Among U.S. Employers.\u201d https:\/\/www.actfl.org\/uploads\/files\/general\/MakingLanguagesOurBusiness_FullReport.pdf<\/a><\/p>\n Hegeman, Kim. Foreign Language Skills Gap Can Negatively Impact Business Relationships. OEM Off-Highway. https:\/\/www.oemoffhighway.com\/market-analysis\/industry-news\/article\/21085843\/foreign-language-skills-gap-can-negatively-impact-business-relationships<\/a><\/p>\n Katie Sehl. 14 Tips for building a Multilingual Social Media Presence. Hootsuite. January 23, 2019. https:\/\/blog.hootsuite.com\/multilingual-social-media-presence\/<\/a><\/p>\n Languages Unlimited. \u201cThe Power of Social Media Language: How it shapes the Current Generation. https:\/\/www.languagesunlimited.com\/the-power-of-social-media-language-how-it-shapes-the-current-generation\/<\/a><\/p>\nThe Importance of Clear and Effective Communication to Market Your Business<\/strong><\/h2>\n
A Lack of Diversity and Language Skills Can Hinder Your Company<\/strong><\/h2>\n
Test Your Employee\u2019s Language Skills Today With ACTFL Assessments<\/strong><\/h2>\n