Tag: diversity

Building Bridges Through the Power of Cultural and Linguistic Engagement

In a recent episode of “Language is Your Superpower” podcast, guest Samí Haiman-Marrero and host Lisa March had a conversation about specializing in the Hispanic market and exploring multicultural marketing strategies. As President and CEO of URBANDER, Samí, along with her team, delivers culturally relevant and inclusive business strategies and programs that positively impact people […]

Campaigning for a School Board Seat Helps Improve Language Skills

Language skills can benefit us in many ways and in a variety of personal, professional, and academic settings. When language training is implemented, and skills are improved on a community level—especially when used to empower an underserved community with a voice—the impact can be astounding. In a recent episode of LTI’s “Language Is Your Superpower” […]

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Championing Equitable Education within Your Community

The article, “Immigration and Language Diversity in the United States,” delineates how the history of linguistic diversity in the U.S. has ebbed and flowed throughout time. Long before English settlers arrived, there were many distinct languages spoken in Native American communities in North America. In the 18th and 19th centuries, there were an estimated 10 […]

bilingualism diversity education equitable education equity inclusion language proficiency multilingualism

“My accent is my asset”

There is often a misconception about people who speak English as their second language. If they have strong accents, they are often perceived as having a reduced ability to communicate or their level of intelligence is questioned. Let’s consider instead that if a person speaks with an accent or does not fully command English, that […]

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Delivering Equitable Access for Advancement Opportunities

A company cannot truly achieve a diverse and inclusive workplace without establishing equity and equitable pathways that remove the barriers to entry, access, and advancement for its diverse employees. One tangible way to create these equitable pathways is through education and job opportunity. JetBlue’s Global Scholars Program provides major cost coverage for employees to pursue […]

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You May Have to Remain Silent, If You Don’t Understand the Language of Your Arrest

Interactions between police and citizens can either be friendly, community building events, or frightening, emotion-laden, traumatic crises fraught with peril and fear. In either case, communication and process are facilitated when both sides speak the same language. However, given the growing multilingual makeup of U.S. society, there are often differences of language between the police […]

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Ethnic Marketing? Turning Obstacles into Opportunities

In the past, appealing to minorities was not a major concern to marketers in most industries. Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty. As a result of many economic and social factors, […]

diversity hispanic hispanic market language testing language translation latino marketing & ethnic