Tag: hispanic market

Getting Back to Business with Language and Cultural Proficiency

One million vaccinations a day was certainly a lofty proposition as we began the year grappling with how to effectively rid ourselves of COVID-19 and get back to business. As a business owner, diversity specialist, and community advocate, I wondered how this would be accomplished because I know there are still so many gaps in […]

Leverage Your Credit Union’s Language Skills

As our communities become more diverse and connected to the global commerce, credit unions will need to ensure they leverage their language skills to remain competitive. Languages are not a “nice-to-have” skill but an absolute necessity for succeeding in diverse markets and reducing risks associated with language miscommunication. Languages will be among the most important […]

bilingual bilingual employee bilingual employees Bilingual Employees & Job Market credit union determining proficiency employee language assessment employee language skills financial services hispanic market language assessment for business language in the workplace multilingual multilingual employees

Will the US Become a Bilingual Country?

In the U.S., speaking more than one language fluently is not very common – except in Los Angeles, California.The city has one of the largest populations in the U.S. of young people between the ages of 18 and 34. This generation is often called millennials. More than half of millennials in Los Angeles are bilingual, which […]

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Ethnic Marketing? Turning Obstacles into Opportunities

In the past, appealing to minorities was not a major concern to marketers in most industries. Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty. As a result of many economic and social factors, […]

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Press 1 for English, Press 2 for Your Language

In its recent survey on global consumer preferences on the web, “Can’t Read, Won’t Buy,” Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the […]

bilingual hispanic hispanic market language testing OPI oral proficiency & native languages spanish speakers

Spanish Proficiency Tests Can Help you Correctly Place your Employees

Are you looking to certify that your employees speak a much needed language? Spanish proficiency tests with Language Testing International can help. Being multilingual is a valuable skill for modern employees, particularly as the prevalence of other native languages within our own borders increases and particularly as the need to compete in a global market […]

hispanic market spanish speakers & Bilingual Employees