hispanic market

  1. Will the US Become a Bilingual Country?

    Will the US Become a Bilingual Country?
    In the U.S., speaking more than one language fluently is not very common – except in Los Angeles, California.The city has one of the largest populations in the U.S. of young people between the ages of 18 and 34. This generation is often called millennials. More than half of millennials in Los Angeles are bilingual, which means they speak more...
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  2. Press 1 for English, Press 2 for Your Language

    Press 1 for English, Press 2 for Your Language
    In its recent survey on global consumer preferences on the web, "Can't Read, Won't Buy," Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the company's website - or by...
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  3. Ethnic Marketing? Turning Obstacles into Opportunities

    Ethnic Marketing? Turning Obstacles into Opportunities
    In the past, appealing to minorities was not a major concern to marketers in most industries.  Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty.  As a result of many economic and social factors, people are beginning to...
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  4. Being Bilingual Can Open More Doors for Job-Seekers

    Being Bilingual Can Open More Doors for Job-Seekers
    A recent report from the Bureau of Labor and Statistics expects the employment of US translators and interpreters to increase 22 percent between 2008 and 2018. As domestic jobs begin to outsource and branch internationally due to the affects of globalization, employers are seeking the means to break the language barrier. “When you turn on the television, they’re talking...
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  5. Connecting With The Hispanic Market Through Language & Culture

    Connecting With The Hispanic Market Through Language & Culture
    Corporate America has awakened to the monumental importance of the Hispanic consumer and their growing purchasing power, which by end of this year is estimated to reach between $1-$1.5 trillion dollars. Companies are realizing this is a market that can’t be ignored and that if they don’t act now the chance to capture it may be lost. Those who’ve succeeded...
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  6. Spanish Proficiency Tests Can Help you Correctly Place your Employees

    Are you looking to certify that your employees speak a much needed language? Spanish proficiency tests with Language Testing International can help. Being multilingual is a valuable skill for modern employees, particularly as the prevalence of other native languages within our own borders increases and particularly as the need to compete in a global market rises. One of the most...
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