language translation

  1. World-Readiness Standards for Learning Languages

    World-Readiness Standards for Learning Languages
    The World-Readiness Standards for Learning Languages define the central role of world languages in the learning career of every student. The five goal areas of the Standards establish an inextricable link between communication and culture, which is applied in making connections and comparisons and in using this competence to be part of local and global communities. The World-Readiness Standards...
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  2. HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'

    HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'
    During the holiday season many retailers, both at the store-level and online, find that communicating with customers in their native language to be a challenge. Selecting which languages communicate in for both employees and website retailers, should reflect your product’s market opportunities and long-term goals. Using backend technologies like geolocation or tracking of billing addresses help identify the origin of...
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  3. Using Languages in National Security

    Using Languages in National Security
    The largest employer for language professionals in this country is the U.S. Department of Defense—a fact that might surprise many people. In fact, national security is a fast-growing and exciting career area for those with strong foreign language skills, offering a wide variety of opportunities that stretch beyond translation and interpretation. The Federal Bureau of Investigation (FBI), Central Intelligence Agency...
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  4. Ethnic Marketing? Turning Obstacles into Opportunities

    Ethnic Marketing? Turning Obstacles into Opportunities
    In the past, appealing to minorities was not a major concern to marketers in most industries.  Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty.  As a result of many economic and social factors, people are beginning to...
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  5. Speak to Global Customers in Their Own Language

    Speak to Global Customers in Their Own Language
    Do you struggle to reach customers beyond your own country’s borders? If targeting clients in other countries seems daunting, there is one simple step you can start with: Translate something. You have to speak the language of your customers. And that isn’t just an overused metaphor. It refers to actual languages — like Spanish, French, or Chinese. If...
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  6. 6 Jobs for Bilingual Job Seekers

    6 Jobs for Bilingual Job Seekers
    According to the U.S. Census Bureau, more than half of the total U.S. population growth between 2000 and 2010 was due to the increase in the Hispanic population. From 1980-2007, the percentage of people whose first language is not English grew by 140 percent, while the nation's overall population grew by 34 percent. As these segments of the population...
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