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Continue readingGo Global, Grow Your Business, and Get Certified!
Globalization creates unlimited opportunities for industries worldwide. How can your organization go global and ensure that your efforts are successful? Your company’s potential customer base is virtually endless when barriers are broken down, including, but not limited to, language barriers. Is your organization prepared to communicate, serve, and delight your customers? Have you certified the […]
Continue readingMinimum Language Requirements Are Not Enough to Keep Our Skies Safe!
A terrifying mid-air collision in 2017 was caused by two international pilot trainees who both lacked basic English language proficiency. One of the pilots was severely injured, the other pilot died. The Transportation Safety Board of Canada (TSB) released a report on the crash that occurred between two flight school airplanes near St-Bruno-de-Montarville, Quebec. The […]
Continue readingWhen Miscommunication Turns Deadly: The True Story of Avianca Flight 52
What Happened? In January 1990, Avianca Flight 52 from Bogota, Colombia, to New York City, was running out of fuel on approach to John F. Kennedy International Airport. Due to weather conditions, the aircraft was kept in a holding pattern prior to landing, even though its fuel situation was critical. The flight crew communicated the […]
Continue readingThe Importance of Assessing Employee Language Skills for Specific Positions
Note: This post has been updated on April 2, 2024 to reflect the changes to the ACTFL Proficiency Guidelines. How well does one need to be able to speak a language to use that language effectively and appropriately in the workplace? What language tasks does that individual need to accomplish successfully? How accurate must one’s […]
Continue readingLet’s Talk About It, Language Proficiency in the Workplace
We’re operating in a global economy. As a result, competition is far reaching, and companies are increasingly finding themselves at a competitive disadvantage when employees lack the functional language skills needed to do their job. These companies should be considering the following questions; are your employees actually qualified to communicate in another language effectively? How […]
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