Are you actively recruiting bilingual employees to meet the needs of your diverse customers? According to the 2020 Census results, nearly 9% of the U.S. population has limited English proficiency, and 22% of the total population speaks a language other than English at home. With the U.S. population being more and more diverse and multicultural, […]
Continue readingIn today’s hiring environment it’s very difficult to compete…as an employer. The unemployment rate is at an all-time low, and the lived experiences of working-class adults in the U.S. during the pandemic made many reconsider what they valued (or not) about their workplace culture. Employers across all industries are now challenged with mitigating the demands […]
Continue readingDid you know that businesses in the United States need more multilingual employees than ever before? Are your bilingual employees truly qualified to meet the insurance needs of your diverse clients? Can you ensure that your employees can accurately deliver their insurance expertise in their clients’ preferred language? According to a recent national survey conducted […]
Continue readingAs we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]
Continue readingLanguage Testing International (LTI) helps many of its corporate clients implement language assessments for their job candidates and employees. At first glance, one might assume that these third-party language assessments are only designed to help LTI’s clients, the employers, and not necessarily designed with the job candidates or employees’ benefit in mind. However, at LTI, […]
Continue readingDo companies need a language testing assessment partner, or can they develop and administer their own assessments in-house? What are the repercussions to attempting a homegrown assessment? If a company does choose to hire a language assessment partner, how would that company know they are choosing the right vendor? At Language Testing International (LTI), these […]
Continue readingAssessments in the workplace are aimed at identifying what skills and knowledge, acquired over time, a person can bring to the table. This also includes language assessments. Language is something you can study in school and get a degree for. However, to measure what a job candidate can do with language, the employer needs fair […]
Continue readingEvery organization has four primary audiences, whether they are in the private, public, or nonprofit sectors. They are their internal team (i.e., staff, leadership, stakeholders, board of directors, investors, etc.), their consumers, their vendors, and the community at large. Depending on the industry and the products or services that the organization provides, the internal and […]
Continue readingIn 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]
Continue readingIn a recent episode of “Language is Your Superpower” podcast, we embark on a dynamic and diverse conversation with Samí Haiman-Marrero, President/CEO of URBANDER. As a Minority and Women Business Enterprise (MWBE) solution-driven agency, URBANDER assists the corporate, nonprofit, and government sectors with overcoming their Diversity, Equity, Inclusion, and Multicultural Marketing challenges, with a special […]
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