Customer-centric Service in the Hospitality Industry Is Better when Delivered in Language of Preference

As the saying goes, “First impressions leave a lasting impression.” Every business, especially in the hospitality sector, expects to obtain customer reviews on social media and respected travel and leisure platforms that are positive such as, “The food is delicious,” “I highly recommend,” or “The service was exceptional.” Whether it is in the tourism, entertainment, […]

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How to Recruit Multilingual Employees

The 2020 U.S. Census unveiled a significant growth of people who identify as multilingual and multiracial. In 2010, it was 9 million people nationwide, and in 2020, 33.8 million – a 276% increase. The U.S. is becoming a very diverse marketplace and access to global consumers is a viable growth strategy for many businesses thanks […]

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Exploring a World of Opportunities in the Hospitality Sector with Your Language Skills

The hospitality industry is designed for individuals who enjoy interacting with different people every day. The different businesses within this sector—hotels, resorts, restaurants, and more—require professionals with certain essential skills to run a successful enterprise. If you are looking for a job or pursuing a career in a field where you can apply your language […]

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BEWARE: A Claim of Language Fluency on a Resume Isn’t Enough

I have lost count of the times that I reviewed resumes for colleagues, friends, or family members who are applying for a job and asked me for feedback. At the bottom of each resume, under the “SKILLS” category and immediately after mentioning command of a variety of software programs, I often see written these three […]

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Hiring, Retaining, and Rewarding Multilingual Employees Is Good for Business

Are you actively recruiting bilingual employees to meet the needs of your diverse customers? According to the 2020 Census results, nearly 9% of the U.S. population has limited English proficiency, and 22% of the total population speaks a language other than English at home. With the U.S. population being more and more diverse and multicultural, […]

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Be More Than an Insurance Agent—Be an Agent of Change!

Handling insurance details, claims, and sensitive and delicate information where emotions are involved can be a difficult task even when the policyholder and the insurance agent speak the same language. Can you imagine how challenging it can be when we add a language barrier into the mix? The insurance industry is aware of the need […]

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The Insurance Industry Welcomes Your Fluency in Two or More Languages

If you are a bilingual or multilingual individual looking for a job, there is an industry looking for you! You could be an incredible asset for any of the many insurance companies in the United States. The demand for people with language skills among small-, medium-, and large-scale employers in competitive business environments such as […]

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Insurance Industry: Creating Ties of Trust with Customers Through Your Multilingual Staff

Did you know that businesses in the United States need more multilingual employees than ever before? Are your bilingual employees truly qualified to meet the insurance needs of your diverse clients? Can you ensure that your employees can accurately deliver their insurance expertise in their clients’ preferred language? According to a recent national survey conducted […]

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The Importance of Language Assessment in Recruitment

As we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]

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The Importance of Language Proficiency in the Workplace

 In a recent study conducted by ACTFL, it was reported that 9 out of 10 U.S. employers rely on “U.S. based employees with language skills other than English, with one-third (32 percent) reporting a high dependency.” (p. 5). With this high demand for bilingual and multilingual professionals, the bar has been raised on the importance […]

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