language testing

  1. What "YOU" Need to Say In a Job Interview

    What "YOU" Need to Say In a Job Interview
    Job seekers place too much focus on answering the hard interview questions that they forget something very important: They need to ask questions, too.  Asking the right questions at an interview is important for many reasons. But here’s 2 important ones! First, the questions you ask confirm your qualifications as a candidate for the role you’re interviewing for. Second, you...
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  2. Brain Processes Sign Language Similar to Spoken Language

    Brain Processes Sign Language Similar to Spoken Language
    American Sign Language, or even simple gestures are processed by deaf people in the part of the brain that is used for spoken language, according to a recent international research study headed up by a neuroscientist from Dalhousie University in Halifax, Nova Scotia, Canada. Using functional magnetic resonance imaging (fMRI), Aaron Newman, Associate Professor with the university’s Department of Psychology and...
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  3. 10 Tips to Ace Your Job Interview

    10 Tips to Ace Your Job Interview
    The start of the New Year is always prime time for employers to look for and hire new talent. So how can you be best prepared? View the list below for some helpful tips:           Do your research. Visit the website of the company you’re interviewing with and understand...
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  4. Talking Toys: Helping or Hurting Young Language Learners?

    Talking Toys: Helping or Hurting Young Language Learners?
    A new and very interesting study in JAMA Pediatrics discovered that toys marketed as language promoters don’t prove to be so in most cases. In fact, the study found that these toys in fact, hindered the language learning process in young children. Professor Anna Sosa, of Northern Arizona University, led the study and provided participating families three different types...
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  5. HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'

    HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'
    During the holiday season many retailers, both at the store-level and online, find that communicating with customers in their native language to be a challenge. Selecting which languages communicate in for both employees and website retailers, should reflect your product’s market opportunities and long-term goals. Using backend technologies like geolocation or tracking of billing addresses help identify the origin of...
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  6. Measuring English Proficiency in Real-World Situations

    Measuring English Proficiency in Real-World Situations
    Trust — but verify. We trust that English language learners are gaining something through their studies, but how do we verify what they actually can do with their language skills? We may believe that a job candidate has the language ability to take a certain position, but where is the proof? The answer comes through evaluation of language proficiency...
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  7. Using Languages in National Security

    Using Languages in National Security
    The largest employer for language professionals in this country is the U.S. Department of Defense—a fact that might surprise many people. In fact, national security is a fast-growing and exciting career area for those with strong foreign language skills, offering a wide variety of opportunities that stretch beyond translation and interpretation. The Federal Bureau of Investigation (FBI), Central Intelligence Agency...
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  8. The Digital Language Divide

    The Digital Language Divide
    The internet, much like space, is infinite. This opens people up to a limitless way to communicate and thus, language plays an important role in how information is displayed and translated. The first language used on the internet was almost certainly English. By the mid-1990s it was estimated that English made up nearly 80% of online content. However dominating...
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  9. How Can HR Ensure All Employees Have the Right Level of Business English Skills?

    How Can HR Ensure All Employees Have the Right Level of Business English Skills?
    Developing and implementing a language assessment strategy is an effective way for HR to measure the language ability of new appointments and existing staff. When assessing the business English skills for new employees, the first thing to consider is how much English language they need to know in order to carry out their roles effectively. This will allow you to...
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  10. Press 1 for English, Press 2 for Your Language

    Press 1 for English, Press 2 for Your Language
    In its recent survey on global consumer preferences on the web, "Can't Read, Won't Buy," Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the company's website - or by...
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