
As the economy continues to slowly improve and unemployment levels drop, more and more jobseekers are finding the task of getting hired less daunting. Unemployment rates in the United States decreased to 5.40 percent in April of 2015 from 5.50 percent a month earlier. This trend signals a slow yet steadily growing confidence in the economy and a positive future outlook from many companies. Now that doesn’t mean a new job will fall into your lap. You’ll still need to get noticed and recruiters, like Michael Ziegelbaum, of Infinity Consulting Solutions in Manhattan says, “Employers are always looking for that extra something in a candidate, even if it’s not required for the role”. That “extra something” could be anything from being proficient in graphic design to even speaking a second language. “These are all things most candidates will leave off a resume, especially if the role doesn’t specifically call for it and that’s a big mistake”, according to Ziegelbaum.
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Outside of looking for a job, you’ll find that many current jobseekers won’t have the same educational backgrounds, industry experience or job descriptions. However, approximately two-thirds of them do have one thing in common.
Corporate America has awakened to the monumental importance of the Hispanic consumer and their growing purchasing power, which by end of this year is estimated to reach between $1-$1.5 trillion dollars. Companies are realizing this is a market that can’t be ignored and that if they don’t act now the chance to capture it may be lost. Those who’ve succeeded, went well beyond simply translating English copy into their native language on their website and marketing collateral.