I recall when I began my career over two decades ago in Hispanic media in New York City working for large publishing houses on national Spanish-language magazines like People en español, Glamour en español, Vogue en español, and a series of other Latino-specific print offerings. Back in 2000 we tried our darndest to persuade big […]
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When a person seeks medical attention, they rely on the competency of the healthcare professionals they interact with to help diagnose, treat, relieve symptoms, and eradicate illness. It’s daunting and frightening enough to visit an emergency room for urgent and critical medical problems. The levels of stress and fear are heightened even more for patients […]
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The 2020 U.S. Census unveiled a significant growth of people who identify as multilingual and multiracial. In 2010, it was 9 million people nationwide, and in 2020, 33.8 million – a 276% increase. The U.S. is becoming a very diverse marketplace and access to global consumers is a viable growth strategy for many businesses thanks […]
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I have lost count of the times that I reviewed resumes for colleagues, friends, or family members who are applying for a job and asked me for feedback. At the bottom of each resume, under the “SKILLS” category and immediately after mentioning command of a variety of software programs, I often see written these three […]
Continue readingIn today’s hiring environment it’s very difficult to compete…as an employer. The unemployment rate is at an all-time low, and the lived experiences of working-class adults in the U.S. during the pandemic made many reconsider what they valued (or not) about their workplace culture. Employers across all industries are now challenged with mitigating the demands […]
Continue readingEvery organization has four primary audiences, whether they are in the private, public, or nonprofit sectors. They are their internal team (i.e., staff, leadership, stakeholders, board of directors, investors, etc.), their consumers, their vendors, and the community at large. Depending on the industry and the products or services that the organization provides, the internal and […]
Continue readingIn 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]
Continue readingAs the owner of a Strategic Marketing and Business Development firm that specializes in multicultural markets, I am constantly looking for ways to better serve our clients. Corporate, government, and nonprofit sectors often struggle with understanding where to start with their multicultural efforts and still be cost-efficient and effective. Thankfully, my experience working for Spanish-language […]
Continue readingAt Language Testing International (LTI), we know that it can be intimidating to think of language in the context of evaluation. Terms such as “testing,” “examination,” and “certificates” can be stressful or off-putting. But what if we told you that your native or second language(s)—those you already speak, read, and/or write—could count towards an entire […]
Continue readingOne million vaccinations a day was certainly a lofty proposition as we began the year grappling with how to effectively rid ourselves of COVID-19 and get back to business. As a business owner, diversity specialist, and community advocate, I wondered how this would be accomplished because I know there are still so many gaps in […]
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