Tag: language assessment

What Does It Mean For an Assessment to be Valid & Reliable?

Validity and Reliability are undoubtedly the two pillars of assessment theory. As an adjunct professor of Assessment, I have had to define these concepts and explain their significance to teacher candidates in all content areas. Often, they confuse the two, so I had to develop a few memorable examples that would stick in their minds, […]

As a Bilingual Professional You Can Be a Champion in the Retail Sector

In the fast-paced, retail work environment, customer service is the cornerstone of a company’s reputation and success. Effective communication is essential, especially when handling dissatisfied customers. A bilingual customer service representative can become the hero without a cape when it comes to de-escalating a tense situation, particularly in the United States’ multilingual economy, where over […]

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Leveraging Language Proficiency in Retail to Gain a Competitive Edge

Clothing stores located in malls nationwide have to be mindful of catering to an increasingly diverse clientele. The United States experienced a surge between the 2010 and 2020 Census of 276% more people identifying as multiracial. Regardless of cultural or linguistic backgrounds, the aim in the retail sector is to offer diverse options in terms […]

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Language Proficiency Enhances the Guest Experience in the High Seas

Cruise vacations are all about relaxation and adventure, no matter the season. However, the vibrant, multicultural atmosphere on a cruise ship can occasionally lead to hectic situations, especially when language barriers arise, even among the crew. In these moments, the staff’s ability to communicate clearly and effectively in multiple languages becomes crucial. Certify Your Language […]

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Bilingualism is a Superpower that Enhances Efficiency Amongst Food Retailers

Effective communication is vital for smooth operations in inventory management and logistics within the food manufacturing and retail sectors. “In the U.S., the population is becoming more ethnically diverse, which creates new and expanded markets for global ingredients, palettes, and preferences,” (Damicis and Hallowell). When you factor in the rigors of global imports and exports, […]

bilingual bilingual employee bilingual employees bilingualism determining proficiency employee language assessment employee language skills Hiring hiring bilingual employees hiring multilinguals HR Human Resources language assessment language assessment for business language in the workplace language skills language testing multilingual multilingual employees multilingualism retail

How ACTFL and LTI Are Leading the Charge in Language Testing

In a rapidly evolving world, staying ahead of the curve in education and assessment is crucial. As trusted partners in language proficiency testing, ACTFL and Language Testing International® (LTI) have continuously innovated to meet the needs of learners, educators, and employers alike. Our commitment to leveraging cutting-edge technology, coupled with extensive research, underscores how we […]

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Maximizing the Value of Your Seal of Biliteracy: From Certification to College Credit

We’re in our most powerful era as language teachers. The development of Seal of Biliteracy credentials in the United States has ushered in opportunities that elevate the power our graduates have. We are not only arming them with valuable 21st century skills but also tangible evidence that enhances their professional potential. For us classroom teachers, […]

AAPPL ACTFL bilingual bilingualism determining proficiency education language assessment language certification language learning language proficiency language proficiency assessments language skills language test language testing multilingual multilingualism Seal of Biliteracy

The Vital Role of Language Proficiency as a Superpower in the Aviation Industry

No one can doubt that in the aviation industry it is of paramount importance to have clear, accurate, and effective communication. Language proficiency is not just an added skill but a critical asset for aviation professionals. In the high-stakes environment of aviation, every second counts. This is especially true in emergencies, where misunderstandings can quickly […]

airlines aviation bilingual bilingual employee bilingual employees determining proficiency employee language assessment employee language skills Hiring hiring bilingual employees hiring multilinguals language assessment language assessment for business language in the workplace language proficiency language testing multilingual employees

A Closer Look at Testing Young Learners

A key concept in the Common European Framework of Reference for Languages (CEFR) is the learner as an agent of social change. “Language education should therefore create learning contexts that encourage learners to grow in their role as social agents, as autonomous and responsible language users. Learners as social agents can then take responsibility for […]

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Beyond Grades: How the Seal of Biliteracy Speaks Gen Z’s Language

You are standing in a room with a bunch of incoming 9th grade students and their parents and are given one minute to explain to them why they should enroll in language classes in high school. Anyone been there? I’ve been teaching Spanish since 2004, and I’ve noticed that my sales pitch has changed over […]

AAPPL ACTFL bilingual bilingualism determining proficiency education language assessment language learning language proficiency language proficiency assessments language skills language test language testing multilingual multilingualism Seal of Biliteracy