Commercial Resources

  1. Protests Spark at U.S. Colleges Over Micro-Aggressions

    Protests Spark at U.S. Colleges Over Micro-Aggressions
    In recent months there have protests at college campuses across the nation calling attention to a previously little-known term: "micro-aggressions," commonly defined as routine verbal and non-verbal slights and harassment (often based on race and gender but also including age, sexual orientation and disability) that is typically unintentional but nonetheless hurtful. Calls for colleges and universities to implement training...
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  2. Talking Toys: Helping or Hurting Young Language Learners?

    Talking Toys: Helping or Hurting Young Language Learners?
    A new and very interesting study in JAMA Pediatrics discovered that toys marketed as language promoters don’t prove to be so in most cases. In fact, the study found that these toys in fact, hindered the language learning process in young children. Professor Anna Sosa, of Northern Arizona University, led the study and provided participating families three different types...
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  3. HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'

    HAPPIER HOLIDAYS FOR MULTILINGUAL BUSINESSES'
    During the holiday season many retailers, both at the store-level and online, find that communicating with customers in their native language to be a challenge. Selecting which languages communicate in for both employees and website retailers, should reflect your product’s market opportunities and long-term goals. Using backend technologies like geolocation or tracking of billing addresses help identify the origin of...
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  4. Create a Positive Customer Experience in Any Language

    Create a Positive Customer Experience in Any Language
    As the American population continues to diversify and businesses expand operations around the world, multilingual employees provide a valuable resource. Their words often generate a customer’s first impression of your company and determine his or her willingness to engage in the future. Determining that your multilingual employees are proficient will ensure that they will provide excellent service in all their...
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  5. Will the US Become a Bilingual Country?

    Will the US Become a Bilingual Country?
    In the U.S., speaking more than one language fluently is not very common – except in Los Angeles, California.The city has one of the largest populations in the U.S. of young people between the ages of 18 and 34. This generation is often called millennials. More than half of millennials in Los Angeles are bilingual, which means they speak more...
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  6. The Digital Language Divide

    The Digital Language Divide
    The internet, much like space, is infinite. This opens people up to a limitless way to communicate and thus, language plays an important role in how information is displayed and translated. The first language used on the internet was almost certainly English. By the mid-1990s it was estimated that English made up nearly 80% of online content. However dominating...
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  7. How Can HR Ensure All Employees Have the Right Level of Business English Skills?

    How Can HR Ensure All Employees Have the Right Level of Business English Skills?
    Developing and implementing a language assessment strategy is an effective way for HR to measure the language ability of new appointments and existing staff. When assessing the business English skills for new employees, the first thing to consider is how much English language they need to know in order to carry out their roles effectively. This will allow you to...
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  8. Press 1 for English, Press 2 for Your Language

    Press 1 for English, Press 2 for Your Language
    In its recent survey on global consumer preferences on the web, "Can't Read, Won't Buy," Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the company's website - or by...
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  9. Are We Really Monolingual?

    Are We Really Monolingual?
    Americans are often told that in today’s globalized world, we are at a competitive disadvantage because of our lazy monolingualism. “For too long, Americans have relied on other countries to speak our language,” Secretary of Education Arne Duncan said at the Foreign Language Summit in 2010. “But we won’t be able to do that in the increasingly complex and interconnected...
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  10. Matchmaker, Matchmaker, Find Me a Job

    Matchmaker, Matchmaker, Find Me a Job
    It’s no coincidence that Sanjeev Agrawal, the co-founder and chief executive of Collegefeed, compares finding a job with dating. Finding The One (or at least The One That’s Good Enough) in both jobs and love is difficult under the best of circumstances, and it’s even harder if you don’t know where or how to start your search. Collegefeed, a one-year-old...
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