Commercial Resources

  1. Ethnic Marketing? Turning Obstacles into Opportunities

    Ethnic Marketing? Turning Obstacles into Opportunities
    In the past, appealing to minorities was not a major concern to marketers in most industries.  Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty.  As a result of many economic and social factors, people are beginning to...
    Read more »
  2. Being Bilingual Can Open More Doors for Job-Seekers

    Being Bilingual Can Open More Doors for Job-Seekers
    A recent report from the Bureau of Labor and Statistics expects the employment of US translators and interpreters to increase 22 percent between 2008 and 2018. As domestic jobs begin to outsource and branch internationally due to the affects of globalization, employers are seeking the means to break the language barrier. “When you turn on the television, they’re talking...
    Read more »
  3. Speak to Global Customers in Their Own Language

    Speak to Global Customers in Their Own Language
    Do you struggle to reach customers beyond your own country’s borders? If targeting clients in other countries seems daunting, there is one simple step you can start with: Translate something. You have to speak the language of your customers. And that isn’t just an overused metaphor. It refers to actual languages — like Spanish, French, or Chinese. If...
    Read more »
  4. The Do's & Dont's of Evaluating Language Competency When Hiring

    The Do's & Dont's of Evaluating Language Competency When Hiring
    Many 21st century jobs require individuals who have specific skill sets or competencies which can be proven with certifications, ratings, or official measurements. Rarely would it be enough to trust a job candidate to evaluate his or her own abilities as a computer programmer who claims to be proficient in a specific programming language. Nor would it be acceptable to...
    Read more »
  5. IS LANGUAGE TRANSLATION OF SERVICES A NEW BANKING TREND?

    IS LANGUAGE TRANSLATION OF SERVICES A NEW BANKING TREND?
    The Consumer Financial Protection Bureau (CFPB) is ordering GE Capital Retail Bank (GE Capital), known as Synchrony Bank, to "cough up" $225 million to consumers who were victims of illegal and discriminatory credit card practices. GE Capital must refund $56 million to approximately 638,000 customers who were subject to these deceptive marketing practices. In light of these developments many banks...
    Read more »
  6. Using Language To Land The Job

    Using Language To Land The Job
    As the economy continues to slowly improve and unemployment levels drop, more and more jobseekers are finding the task of getting hired less daunting. Unemployment rates in the United States decreased to 5.40 percent in April of 2015 from 5.50 percent a month earlier. This trend signals a slow yet steadily growing confidence in the economy and a positive future...
    Read more »
  7. Connecting With The Hispanic Market Through Language & Culture

    Connecting With The Hispanic Market Through Language & Culture
    Corporate America has awakened to the monumental importance of the Hispanic consumer and their growing purchasing power, which by end of this year is estimated to reach between $1-$1.5 trillion dollars. Companies are realizing this is a market that can’t be ignored and that if they don’t act now the chance to capture it may be lost. Those who’ve succeeded...
    Read more »
  8. A Second Language Can Be Your Hidden Asset

    A Second Language Can Be Your Hidden Asset
    Outside of looking for a job, you’ll find that many current jobseekers won’t have the same educational backgrounds, industry experience or job descriptions. However, approximately two-thirds of them do have one thing in common. Over 31% of jobseekers speak two languages, according to a poll of over 12,000 visitors to the Korn/Ferry International website. An additional 20% speak three...
    Read more »
  9. ACTFL Language Testing

    ACTFL Language Testing
    Language Testing International is the exclusive licensee of exams produced by the foremost authority on foreign language acquisition in the United States – ACTFL, the American Council on the Teaching of Foreign Languages. Decades of research demonstrate unequivocally that ACTFL’s language tests are second to none. By combining decades of experience with cutting edge technology, ACTFL and LTI’s proficiency tests...
    Read more »
  10. ACTFL Proficiency Tests

    ACTFL Proficiency Tests
    As the exclusive licensee of exams designed by the world-renowned American Council for the Teaching of Foreign Languages (ACTFL), Language Testing International can satisfy whatever testing requirements you and your organization may have. Covering all facets of language proficiency, our tests will provide you with the most accurate profile of an individual’s linguistic abilities. This will prove invaluable when determining...
    Read more »

Items 21 to 30 of 48 total